Run a campaign

Campaigns bring customers in and sell more. A campaign can change your menu for a few days, show a popup when the menu opens, and give you a WhatsApp message to send. You see it on your menu before anything goes live. Open it from Customers → Campaigns.

Read the Campaigns list

The table shows Campaign, Goal, Status, Locations, Dates and Result. For a menu campaign the result counts picks: the times customers tapped one of its dishes, against the same number of days before it started. Results opens the full numbers. End stops it: End and restore takes the campaign's changes off your menu, while changes you made yourself stay.

Create a campaign

Select New campaign. The builder is a page of its own, with Back and Next at the bottom. Your progress is kept as a draft in this browser.

1. 1
   Pick a goal

   Under What do you want to do? pick one: Launch a new dish, Run a promotion, Buy one, get one, Discount for a group (students, families, seniors or groups of 6+), Fill a quiet day, Bring customers back, Celebrate an occasion or Announce news.

2. 2
   Add the details

   Tell us a little more: the offer, which dishes, which day, which occasion, who it is for, and Only at certain hours if it is a happy hour.

3. 3
   Choose how customers hear about it

   How customers hear about it has three cards, each with a switch: On your menu, Popup and WhatsApp message. Keep at least one on. Set how long it runs here: 1 day, 3 days, A week, 2 weeks, A month, or any number of days up to 60. It always starts today.

4. 4
   Choose where it runs

   Under Where does it run? pick Locations (or All locations) and Menus. Messages go only to customers seen at those locations, and specials show only there.

5. 5
   Review and publish

   This is how customers will see it shows your menu on a phone. Check it, then select Publish.

Start from an idea or from scratch

Under the goals, Start from scratch offers Send a message, Show a popup and Feature dishes. Each opens the idea library for that kind, which you can search with Search ideas. Ideas are grouped as Fill quiet days, Bring customers back, Launch something new, Sell more of a dish, Celebrate a date and Say thanks, for example Happy hour, We miss you, Birthday message or Ramadan iftar menu. For Feature dishes you can also tell Tamr AI what you want to sell more of and select Write the plan.

Change your menu for the campaign

The On your menu card lists the changes that go live with the campaign and come off when it ends. The kinds of change are:

Your menu prices do not change. When the offer is money off, the review step adds a Staff instructions card: your team takes the offer off at payment. Use Copy for your team or Share on WhatsApp to pass it on.

Add a popup

The Popup card takes a Headline and a Line under it (or Write it for me), and a Photo: upload one with Add a photo, or pick from Or one of your dishes. Popups with a photo get more taps. A menu shows one popup at a time; publishing a new one asks to replace the one you have.

Preview it on the phone

On the review step, Show on the phone switches the preview between Menu changes, Popup and Chat. Only the parts your campaign uses appear. On Menu changes, Before and After show your menu without and with the campaign. If you picked several menus, the preview shows one and the same changes go on the others.

Send the WhatsApp message

When WhatsApp message is on, pick Who gets it and write The message (up to 700 characters).

Each audience shows how many customers it holds; See the list opens them on the Customers page. You can also send to The customers you ticked on the Customers page, or to a list you saved there.

See how a campaign did

Select Results on a campaign. You see Picks of its dishes, Times its dishes were seen, Menu opens and Picks on the whole menu, each against the same number of days before, a day-by-day chart, and each featured dish before and during. The first day's numbers come in the next day. Run it again starts a copy; End stops it.

On the Free plan

Get Pro asks the tamr team to call you about upgrading. If something you started is still running, the page stays open so you can end it.

FAQ

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