Treat your regulars with On the House

On the House gives small gestures to customers who come back. There are no points and nothing for the customer to collect. tamr notices a moment, such as a 5th visit or a birthday, tells your team what to bring from your own list, and nothing reaches the customer until someone on your team says yes. Open it from Customers → On the House.

How it works

The four steps at the top of the page show the loop. Once it is running, your own numbers appear under them.

1. 1
   A regular comes back

   A customer tamr recognises sits down.

2. 2
   tamr knows them

   It sees the moment: their visit count, what they like.

3. 3
   Your team gets a nudge

   Your team sees the suggestion, with Give it and Skip.

4. 4
   They get it, and come back

   The customer sees the gesture on their phone, and tamr measures whether they return.

Set it up

Only owners and admins can set up On the House. The set-up is three questions, with a preview of what your team and the customer will see beside them.

1. 1
   What do you want to give?

   Your list starts empty. Add gestures from Ideas to add, or select Create your own. Switch each gesture on or off. To change one, select it: a dialog opens with What you give, What kind of gesture is it?, What the customer reads (leave it empty and tamr writes it), What it costs you, Note for your team and Contains alcohol. You can also type a request to Tamr AI, for example "add a free espresso for regulars".

2. 2
   Who gets one?

   Pick the moments that earn a gesture: A milestone visit (their 5th, 10th, 25th visit and so on), A birthday or a celebration, Back after a long gap (45 days away or more), After a visit that went wrong, Their second visit and Being a regular (their usual, a saved dish, a big table).

3. 3
   How much per week?

   Set Gestures a week, at most, between 1 and 1,000. Switch on Also stop at a weekly budget to stop at an amount as well; whichever comes first applies. tamr shows roughly what a week costs if every gesture is given.

Select Turn it on to start. Your team gets a nudge the next time a regular sits down.

Kinds of gesture

Choose where it runs

With more than one location or menu, Where it runs lets you pick All locations or Selected locations, and All menus or Selected menus. With one of each there is nothing to choose.

Run it day to day

Once it is on, the page becomes a board in three parts.

Under More settings you find what was given in the last 3 hours and the finer limits: Days between gestures for one customer (30 by default), Gestures a year for one customer (4 by default), Customers left out, to measure (%), What the customer's phone calls it, Suggest on its own and Allow gestures with alcohol. To pause everything, use the switch at the top of the page; your list and limits are kept.

FAQ

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