Tracking pixels
The supported pixels, adding one by ID, and turning them on or off.
Tracking pixels let your own marketing and analytics tools see activity on your menu. Add them under Settings → Tracking.

Supported pixels
- Meta Pixel (Facebook)
- Google Analytics 4
- Google Tag Manager
- TikTok Pixel
- Snap Pixel
Add a pixel
- 1Open Tracking
Go to Settings → Tracking.
- 2Enter the ID
Paste the pixel or tag ID from the provider.
- 3Turn it on
Enable it, and it starts firing on your menu. You can turn any pixel off later without deleting the ID.
Pixels are for your own tools
These send menu activity to your analytics and ad platforms. tamr's own insights work independently and do not need any pixel.
FAQ
Where do I find my pixel ID?
In the provider's own dashboard, for example your Meta Events Manager or GA4 admin.
Can I run more than one pixel?
Yes. Add each one and toggle them independently.
Do I need a pixel to see analytics in tamr?
No. tamr's Insights are built in. Pixels only feed your external tools.
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Last reviewed July 16, 2026