Tracking pixels

The supported pixels, adding one by ID, and turning them on or off.


Tracking pixels let your own marketing and analytics tools see activity on your menu. Add them under Settings → Tracking.

The Tracking settings in tamr, showing pixel and tag integrations
Settings, Tracking. Add analytics and ad pixels by their ID.

Supported pixels

  • Meta Pixel (Facebook)
  • Google Analytics 4
  • Google Tag Manager
  • TikTok Pixel
  • Snap Pixel

Add a pixel

  1. 1
    Open Tracking

    Go to Settings → Tracking.

  2. 2
    Enter the ID

    Paste the pixel or tag ID from the provider.

  3. 3
    Turn it on

    Enable it, and it starts firing on your menu. You can turn any pixel off later without deleting the ID.

Pixels are for your own tools

These send menu activity to your analytics and ad platforms. tamr's own insights work independently and do not need any pixel.

FAQ

Where do I find my pixel ID?

In the provider's own dashboard, for example your Meta Events Manager or GA4 admin.

Can I run more than one pixel?

Yes. Add each one and toggle them independently.

Do I need a pixel to see analytics in tamr?

No. tamr's Insights are built in. Pixels only feed your external tools.

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Last reviewed July 16, 2026