Set up your brand

Q: Why did one menu not change when I changed my brand?

That menu is customised. Open it, go to Design → Brand, and select Brand.

Q: Can I use a colour that is not in the swatches?

Yes. Select Other to pick any colour.

The Brand page, what each setting changes, what is free, and how menus inherit it.

The Brand page holds your restaurant's logo, colours, fonts and photo style. Set them once and every menu and your Links page wear them, unless you customise one of them. It is under Menu → Brand in the sidebar, and Settings → Brand opens the same page.

Brand. Every change shows on the menu and Links page previews on the right.

What you can set

LogoOn light · On dark

Your logo for light backgrounds, and an optional light version for dark ones. PNG, JPG or WebP, up to 5 MB. A square 512 × 512 PNG with a clear background works best. With no logo, your name shows instead.

Main colourcolour

Buttons and prices. Once a logo is in, the first swatches are colours taken from your logo. tamr warns when the colour is hard to see on your background.

Backgroundcolour

White, Ivory, Cream, Mist, Dark, or any colour with Other.

Second colourPro

Dietary tags and small details. Main reuses your main colour.

Textcolour

Auto picks a readable colour for your background, or choose Black, Brown, White or Other. When the text is hard to read, Fix sets it back to Auto.

Fontspairings

Ready-made heading and text pairings. Choose each font sets Headings and Text one by one.

Photo stylechoice

Editorial (45°, natural light), Overhead (flat-lay from above), Close-up (tight on texture), Rustic (dark wood, moody) or Bright (white marble, airy). It is the starting style when you generate dish photos with AI.

Everything saves as you go, one field at a time.

Pro

Your logo, main colour, background and text colour are free. A second colour and your own fonts are part of Pro. On Free those fields show a small Pro mark.

How menus and the Links page use your brand

Each menu and your Links page has a Uses your brand card with a Brand and Customise switch.

On Brand, the menu or page follows this Brand page, and changes here reach it straight away.
On Customise, it keeps its own settings, and the card reads "Customised for this menu" or "Customised for this page".
Switching a menu back to Brand clears its own values.
Edit brand on that card opens this page in a new tab.

For a menu, the switch is on Design → Brand. For the Links page, it is in the designer's Colours and Fonts sections. See design a menu → and Links page and QR codes →.

Set your brand during the Kickoff

Your brand is the first step of the Kickoff. It is a short version of this page: logo, main colour, background and a font pairing. More on the Brand page opens the full set when you want it.