Know your customers

The Customers list, its count tiles and lists, a customer's profile, one-by-one WhatsApp, merging records, and what the Free plan shows.


Customers holds everyone you have a record for: people your team added, people who booked, and every phone tamr saw on 2 or more days. Visits are counted, spend never is. Open it from Customers → Customers in the sidebar.

The Customers page with count tiles across the top and a table of customers below
The Customers page. Count tiles on top, then the table of everyone on file.

Read the page

Count tilesfilter
Regulars (5 or more visits), Gone quiet (60 or more days away), VIPs (starred by your team) and Birthdays (this month). Each tile is a count and a filter: select it to show only those customers.
Worth a message todayshortcut
Two pills: birthdays in the next two weeks and regulars gone quiet (2 or more visits, not seen for 60 days). Each one opens a new campaign with that list already picked and a matching message started. It hides when both counts are 0, and only people who can edit see it.
Showinglist
The list you are looking at. Built-in lists: All customers, New this month, Returning, Regulars, Lapsed, VIP, Birthday this month, Allergy on file, Upcoming bookings and No-show risk. Your own lists sit under Your saved lists.
Table50 a page
Columns: Customer, Contact, Visits, Last seen, Usual spot (wide screens) and Bookings. Select a column header to sort by it.

A name only shows when your team wrote it down, the customer gave it in a booking, or they shared it by signing in on the menu.

Find a customer

  1. 1
    Search

    Type in Name, number, tag to match a name, a phone number or a tag.

  2. 2
    Add filters

    Select Add filter and pick from four groups: Visits (seen recently, not seen for a while, number of visits, first seen), Their record (name, VIP, tags, Do not book, signed in on the menu), Bookings (upcoming, number of bookings, no-shows) and About them (allergy, dietary preference, menu language, birthday, location). Active filters show as chips; Clear all removes them.

  3. 3
    Sort

    Use Sort by for Last seen, Visits, Name, First seen, Bookings or No-shows, in either direction.

  4. 4
    Save the view

    Select Save as a segment to keep the filters as a list of your own. You can keep up to 30 saved lists, with names up to 40 characters.

Add a customer

Select Add customer at the top right. A name or a number is enough. You can also fill in an email, a birthday, a seating preference, an allergy note, tags, a first note, and mark them VIP. Enter phone numbers with the country code. If the number already belongs to a customer, tamr shows you that customer instead of making a second one.

Act on several customers

Tick customers in the table and a bar appears with Add tag, Remove tag, Mark VIP, Remove VIP, Message and Delete. Message takes the ticked customers who have a number into a new WhatsApp campaign. Delete removes your record of them; their bookings stay, without a name.

Tags are up to 32 characters, 20 per customer. Manage tags renames or deletes a tag everywhere at once. Automatic labels such as new, returning, regular and lapsed are worked out from visits and cannot be edited.

Open a customer's profile

Select a customer to open their own page.

A customer profile with Message and Mark VIP buttons, stat tiles, At a glance, Notes, Bookings, Contact and Habits cards
A customer profile: the header actions, five stat tiles, then their notes, bookings, contact details and habits.
Headeractions
Where the name came from, then Message, Mark VIP (or Remove VIP), Add tag and the ··· menu.
Stat tilesread only
Visits, Last seen, First seen, Bookings and No-shows.
At a glancecard
Allergies, what they eat, seating, birthday and any pinned note.
Notesteam only
Only your team sees these. Tick Pin it for the floor to show a note to staff when the customer is seated.
Timelinecard
Visits, conversations, bookings, notes, saved dishes and changes, newest first. Filter it by type and use Show older to go back.
Contactcard
Phone, email, birthday, menu language and sign-in details. Change them with Edit.
Habitscard
When they usually come, their usual table, party size and location.

When the customer is in the room right now, an On the floor now strip links to their table on the floor.

Message a customer on WhatsApp

  1. 1
    Select Message

    On the profile, select Message. tamr opens the campaign builder with this one customer picked.

  2. 2
    Write the message

    Write it yourself or start from an idea in the library.

  3. 3
    Send it from your own WhatsApp

    Under Send one by one, select Open WhatsApp. Your WhatsApp opens with the message filled in; you press send there. tamr marks the customer as sent, and you can change that with Mark as not sent.

Sending to many customers at once

Sending one message to a whole list in one go needs bulk sending on WhatsApp, which is not set up for restaurants yet. Today every message goes one by one from your own WhatsApp. See Campaigns →.

Merge two records of the same person

Same person? appears on a profile, and on a booking, when a booking was saved with a name only and one customer on file clearly matches. tamr never merges on a name by itself; you decide.

  • Merge moves the booking onto this customer.
  • Not them keeps the two apart.

Both can be undone from the message that confirms them. To merge two full records, open the ··· menu on a profile and select Merge with another customer. The other record is folded into this one: details this record already has are kept, tags are combined, and both allergy notes stay. Two records with different phone numbers cannot be merged.

The same ··· menu has Do not book (a reason is required and is pinned as a note) and Delete this customer, where you choose between deleting your record and also forgetting the phone.

What the Free plan shows

Pro

Full customer profiles are part of Pro. On Free the Customers page still opens and lists everyone, with these limits.

  • Only the 3 most recently seen customers tamr recognised by phone can be opened. Other recognised customers show as a blurred row marked Opens on Pro.
  • Customers your team added yourselves always open.
  • Names and numbers from menu sign-in show as Name and number on Pro.
  • Message and Worth a message today lead to Campaigns, which is a Pro page.

FAQ

Why is a customer listed without a name?

tamr recognises a returning phone, but it never guesses a name. A name appears once your team adds it, the customer books with it, or they sign in on the menu.

Does tamr track how much a customer spends?

No. Visits, bookings and no-shows are counted. Spend is not.

What is the difference between Gone quiet and Lapsed?

Both mean a customer who came back at least once and has not been seen for 60 days or more. Gone quiet is the tile on top; Lapsed is the same list in Showing.

Can a customer ask to be forgotten?

Yes. On their profile, open ··· → Delete this customer and choose to forget the phone too. See privacy and data →.

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Last reviewed October 14, 2026