Design a menu and set its languages

Layout, brand, cover, browsing, the AI waiter tab, languages, prices and where a menu is served.


Each menu has its own look and its own settings. The Design tab decides how the menu looks, the AI waiter tab what the waiter knows about it, and Settings where it is served and in which languages. The phone preview beside the editor updates as you change things.

The Design tab of the tamr menu editor on Layout, with the template cards grouped under Photos lead and a live phone preview
Design → Layout. Templates grouped by what carries the page.

Design tab

The Design tab has one row of parts: Layout, Brand, Cover, Browsing, and Sections when the menu has sections. The row stays in place while the part below it scrolls.

Layout

Templates come in two groups. Photos lead layouts let the photography carry the page; Words lead layouts read the same with photos or without. Each card says what kind of restaurant it suits.

Photos leadgroup
Magazine, Grid, Editorial, Storyboard, Cards.
Words leadgroup
Classic, Compact, Boutique, Tasting Course, Ledger, Poster, Folio, Atelier.

When you pick a photo-led layout and most dishes have no photo, the card warns Most dishes have no photo yet, because the page would show empty frames.

Pro

Classic and Compact are free and already carry your logo, colour and photos. Every other layout is part of Pro. On Free, picking one opens a short Pro card instead.

Brand

A menu uses your restaurant's brand from the Brand page → until you change it. The card at the top reads Uses your brand, with a Brand and a Customise switch.

Design → Brand in the tamr menu editor, showing Uses your brand with a Brand and Customise switch and a sample dish card
Design → Brand. The menu follows your brand until you choose Customise.
  • Customise gives this menu its own logo, main colour, second colour, background, colour strength (Subtle, Balanced or Bold), fonts and headline style, and Hide restaurant name when the logo carries it.
  • Brand goes back to the restaurant brand and clears this menu's own values.

Your logo, main colour and background are free. A second colour, your own fonts and hiding the name behind the logo are part of Pro.

Cover

The Cover and subtitle part holds the cover photo (1600 × 900 px, up to 5 MB) and an optional subtitle. A Where it shows box beside them tells you exactly where each one appears for the layout you chose.

Design → Cover in the tamr menu editor, with the cover photo field, the subtitle, and a Where it shows box listing where the cover appears
Design → Cover. The Where it shows box marks where the cover appears on this layout.
Cover photoimage
Shown at the top of the menu on the Magazine layout, when customers choose between your menus, and in the link preview when the menu is shared.
Subtitleoptional
One line under the menu's name, at the top of the menu.

Browsing and Sections

Show every category in one scrolltoggle
On: one long page. Off: one category at a time. The Atelier layout always shows one at a time.
Show a For You tabtoggle
Personal picks for each customer, with Choose which dishes to push.
Ask customers to pick a section firsttoggle
Only on menus with sections, such as Food and Drinks. Customers choose one before they see dishes.

AI waiter tab

Everything the AI waiter needs that belongs to this menu.

The AI waiter tab of the tamr menu editor, with Who answers this menu, Test your AI waiter with a readiness score, and a notes field
The AI waiter tab. Who answers, how ready it is, and notes for this menu.
Who answers this menucard
The AI waiter attached to this menu. Change switches it, or picks No one (chat off).
Test your AI waitercard
A readiness score out of 100 with What is missing? and a button to test again.
What the AI waiter should know about this menu2,000 characters
Notes the waiter follows on this menu only, such as "The kitchen closes at 22:30". Starters help you begin: Kitchen closes at…, Dishes to push, Things we never do, Allergies. Customers never see this.

How the waiter talks (tone, greeting, house rules) stays on the AI waiter page. See house rules →.

Settings tab

Settings has four parts: Info, Locations, Languages and Feedback.

Locations: where and how the menu is served

Settings → Locations in the tamr menu editor, with How is this menu served? set to Dine-in and two locations under Where it is served
Settings → Locations. How the menu is served, and the locations that serve it.
How is this menu served?choice
Dine-in (at your tables), Delivery (ordered from home) or Both.
Where it is servedlocations
The locations that serve this menu, with their hours and QR code. Add a location attaches another one.

A live menu needs at least one location. To remove the last one, take the menu offline first.

Languages and prices

Settings → Languages in the tamr menu editor, with the menu written in English, four extra languages each with Translate now, and the currency and price format below
Settings → Languages. The source language, served languages, and how prices are written.
  1. 1
    Set the source language

    Your menu is written in is the language you type in.

  2. 2
    Add languages

    Under Customers can also read it in, select Add a language and search the list. Customers switch language at the top of your menu.

  3. 3
    Translate

    Each language card shows its progress, for example "8 of 12 dishes", or Translated. Select Translate now on one card, or Translate all when several are behind.

Under Currency and prices, pick the currency and How prices are written: With the symbol ($12.50), With the currency code (USD 12.50) or Number only (12.50).

Pro

Adding a language is part of Pro. On Free, the languages already on your menu stay, and you can still remove one. The AI waiter answers in any language on every plan. See languages →.

Info and Feedback

Info holds this menu's identity (name, tagline, description, cuisine tags), a hero image, links (website, Instagram, Facebook, WhatsApp, Google review link) and the AI disclosure switch. Each field falls back to your restaurant settings unless you set it here.

Feedback turns on the feedback card customers see on the menu. See feedback →.

Share the menu

The green Share button beside the menu's name shows whether the menu is live, its QR code (PNG or SVG), its address with Copy, Tracked links and sources, and Change the address. Renaming a menu's address breaks QR codes already printed for it, so change it before you print. For your restaurant's main link and every table code, use Links page & QR →.

FAQ

Why does my cover not show on the menu?

On most layouts the cover is used when customers choose between menus and in link previews, not at the top of the menu. Only Magazine puts it at the top. Where it shows says which applies.

I changed my brand colour and one menu did not change.

That menu is set to Customise. Open Design → Brand and switch it to Brand.

Can two menus serve the same location?

Yes. A dine-in menu and a delivery menu can both serve one location. The Locations part notes when a location already serves another menu.

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Last reviewed October 14, 2026