Read your Insights reports

Seven reports listed under Insights in the sidebar, new-number dots, sortable tables, period and location filters, and Create report.


Insights turns every menu open, dish tap and AI waiter chat into numbers you can act on. It is one page with seven reports, and each report is a row under Insights in the sidebar.

The Insights Summary report for the last 90 days, with the reports listed under Insights in the sidebar
Insights, Summary report. The reports sit under Insights in the sidebar; a green dot marks a report with new numbers.
Pro

On Free, the Summary report is open and shows your counts. Every other report opens to a locked preview with sample numbers and a Get Pro button. See what Free sees →.

The reports

Open Insights in the sidebar to list the reports, then pick one. The period and location you set stay in place when you switch between them.

Summaryfree
The headline counts for the period: menus opened, browsers who picked a dish, customers who opened the AI waiter, who left unhappy, and what is on the table. Also chats day by day, dishes customers asked for that you do not sell, and what needs you today.
Locationspro · 2+ locations
Your locations side by side on the same menu. Only appears when you have more than one location.
Menupro
Every dish by looks and by picks, so you see which dishes get attention without being chosen and which deserve a better spot.
Demandpro
Searches that found nothing, requests the AI waiter could not fulfil, and dishes worth adding, with the evidence.
Customerspro
Returning customers and what they order, the languages they read in, and the dietary needs that keep coming up.
Servicepro
How the AI waiter performs: chats that went badly and why, what it fails to answer, and follow-ups that need a person.
Moneypro
Ranked changes worth making, with the maths shown. See act on opportunities →.
The Menu report, with looks, dish taps, dishes live, and every dish placed by looks and by picks
The Menu report. Each dish is placed by how often it is seen and how often it is picked.

Set the period and location

Every report shares the same controls at the top right.

  1. 1
    Pick a period

    Open the date menu and choose Today Yesterday Last 7 days Last 30 days Last 90 days or Custom range. The default is Last 7 days. Trends compare against the period of the same length before it.

  2. 2
    Pick a location

    Use the location menu to see All locations or one location. It only appears when you have more than one location.

  3. 3
    Ask about what you see

    Select Ask Tamr AI in the header, or the Ask Tamr AI link on any panel, to ask a question about the numbers on screen. See Ask Tamr AI →.

Spot new numbers

A green dot next to Insights in the sidebar means customers have talked to the AI waiter since you last opened one of the reports. Open the list and each report with new numbers carries its own dot. Opening a report clears its dot.

The dots are per person: your colleagues have their own. They refresh every 10 minutes.

Sort a table

Where a report shows a table, select a column heading to sort by it, and select it again to reverse the order. In the Locations report you can sort by Menu opens, Of its tables, Picked a dish, Asked the AI waiter and Unhappy.

Hover a label for its definition

Most figures have a dotted underline. Hover or tap it to read exactly what is counted, for example that Menus opened counts phones, not taps.

Create a report

Create report builds a print-ready A4 report of your numbers for a chosen period, to share with a partner or keep on file.

The Create report dialog with period choices, a location menu and the sections to include
Create report. Pick the period, the location and the sections, then preview.
  1. 1
    Open Create report

    On any Insights report, select Create report.

  2. 2
    Choose the period

    Pick This week, Last week, This month, Last month or Custom dates. Weeks run Monday to Sunday; this week and this month stop at today.

  3. 3
    Choose the location and sections

    If you have more than one location, pick All locations or one. Under Include, tick the sections you want: Summary figures, Menu opens, day by day, Top dishes, Asked for, not on the menu, AI waiter performance, Bookings and Feedback.

  4. 4
    Preview, then print or save

    Select Preview to open the report as an A4 page. Select Print, or Download PDF and choose Save as PDF in the print window.

The report preview for last week, with summary figures and menu opens day by day
The report preview, ready to print or save as a PDF.

Raw data (CSV) in the same dialog downloads the underlying numbers as a spreadsheet file on Pro. Very large exports are capped, and tamr tells you when that happens.

What Free sees

On Free, the Summary report stays open with its counts. The other reports open to a locked preview: the Pro card on the left lists what the report shows, and a labelled Sample on the right shows what it looks like. Select Get Pro to ask for Pro. See plans and billing →.

The Menu report on the Free plan, with a Pro card and a frosted sample beside it
A locked report on Free. The numbers behind the card are a labelled sample, not your data.

In Create report, Top dishes is marked Pro and cannot be ticked on Free, and Raw data (CSV) is not offered.

FAQ

Why don't I see a Locations report or a location menu?

Both only appear when your restaurant has more than one location customers can reach.

Why is a report empty?

Reports fill as customers open your menu and talk to the AI waiter. Try a longer period, such as Last 90 days, if your menu went live recently.

Do Today and Yesterday stay fixed if I bookmark them?

No. They are worked out again on each load, so a bookmarked link always shows the current day.

Are the dish numbers orders?

No. tamr sees what customers look at, tap and save on the menu, not your till. A pick means a customer chose the dish on the menu.

Where do I read the conversations themselves?

In Messaging. See Messaging →.

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Last reviewed October 14, 2026